To be honest, we were pretty unsure about Tiktok advertising and its place in the market.

“its just another app everyone will forget about”

Whilst other agencies fully immersed themselves into the land of the infinite scroll, we stayed in our lane and stuck to our Bread & Butter (Instagram, Pinterest and Google). Until we saw these results…

First things first, what is TikTok?

TikTok is a short-form video sharing platform allowing users to create and share videos from 15-seconds up to 10 minute videos. The app offers a wide selection of songs and recordings along with filters and effects. You can edit videos together in app, or drop videos directly into the app to upload. TikTok’s mission is to ‘inspire creativity and bring joy’.

Who is on TikTok?

The largest audience on TikTok is females aged 18-24, with males aged 18-24 making up 17.9%. This audience makes up 43% on the app. What can we say? Gen Z like TikTok.

It’s safe to say that TikTok advertising has helped brands make big moves and isn’t going anywhere, any time soon. Which is why we thought it’s time to add it to our service list.

Interested? Chat to us over at hello@almamediagroup.com