We recently did some market research over on our IG on the influence social media has on purchase making decisions & what you like (and don’t like) to see on a brand’s feed. Here are the results…

First up, we asked you - do you browse a brand’s feed before purchase?

90% of our respondents said always (147 of you!), with 10% saying that checking in with a feed isn’t important to them before purchase.

To be honest - this isn’t a big surprise to us. We know for a fact that Instagram acts as your portfolio or showcase of work, and in 2022, is an easy way for consumers to get a feel for the brand, know what you offer and begin that B2C relationship.

We then asked, does a brands feed influence your purchase making decision? And here is the result…

We asked in a poll, what is your biggest turn off, 53% of respondents said that poor overall aesthetics was a turn off for them, 33% said a messy feed or no cohesive vision and 14% said inconsistent posting. We opened the floor for you to share your other turn offs, this is what you had to say -

• Lack of UGC (User Generated Content) influences whether I purchase or not

• I want to see the product in action, on different people not just campaign shots

• When they don’t reply to comments

• Too much paid influencer ads or UGC - doesn’t look organic

• When it doesn’t feel genuine and it’s OTT tacky marketing

• Inconsistent brand voice, no united vision

In another poll, where we asked when scrolling a brands IG feed, what is most important to you? 57% said aesthetics, 24% said campaign imagery, 19% said inclusivity and 10% said before and afters. We then asked you to share what else you found important, here’s what you had to say -

• Real people, not just influencers

• UGC

• Sharing the reason behind the product or brand

• Reels, diversity, cool graphic design and aesthetics

• Community

• Real people

• Meeting people behind the brand

• Behind the brand

We’re self confessed marketing nerds at AMG so we loved seeing this feedback. It really shows how influential social media can be to someone’s decision making process, and should show you, how important it is to ensure your social accounts are in tip-top shape.

If you’re in need of a team of experts to manage your account, you’re in luck because we know a few. Let’s have a chat hello@almamediagroup.com